Partner Privacy Policy

This privacy policy relates to the data collected by Hitwise from data partners in order to power the range of real-time competitive intelligence tools.

Hitwise takes significant steps to ensure that its privacy practices, and that of its data partners, protect an individual's data privacy rights. The Hitwise products do not require the collection of personally identifiable information about individuals. Hitwise produce products that help clients understand general and aggregate usage of the Internet to assist with their marketing efforts.

This Partner Privacy Policy is broken down into several key areas for your benefit:

Who are Hitwise's data partners?
What information is collected from partners?
Does Hitwise collect any personally identifiable information?
Contact our Privacy Office

Who are Hitwise's data partners?

Hitwise partners with Internet Service Providers (ISPs) as well as companies who have established panels of Internet users through a clear and robust opt-in process.

What information is collected from partners?

Hitwise only collects aggregate, non-personally identifiable data from its partners.

This data collected from ISPs includes aggregate usage statistics of websites. Once this data is weighted to be representative of regional usage of the internet Hitwise produce a product that ranks the most popular sites visited in a given market.

Hitwise is also able to collect demographic information about the visitors to a website via our opt-in panel partners. This information does not contain any personally identifiable data about individuals. This data has been provided by the user when they opted-in to join the panel. It may include the age, gender, household income level and regional or state location of the user. Such data is provided to Hitwise on an anonymous basis.

Does Hitwise collect any personally identifiable information?

At no time does Hitwise collect any personally identifiable data from any of its data partners.

Contact Our Privacy Office

If you have any queries about the privacy statement or wish to know more about our Complaint Handling Procedure please contact our Privacy Manager.