Alan Long Appointed Research Director For Hitwise

MELBOURNE - 25 July, 2008 - Hitwise, the leading online competitive intelligence service, today announced that Alan Long has joined the company as Research Director for Asia Pacific. Long is a well regarded advertising and digital media strategist, with a vast background covering more than 20 years of experience.

"Alan's marketing and advertising expertise together with his knowledge of the online industry is a great asset for our business" said Bill Tancer, general manager of global research at Hitwise.

Long joins Hitwise from MediaSmart, the online media division of Sensis, where he held the position of State Director for Victoria, South Australia and Western Australia. Prior to that he served as Director at Frontier Media Active and also managed the Olympics.com program internationally from late 1998 to 2000 when he was at BMCMedia.com.

Based in Melbourne, Long will head a team of analysts delving into online insights across 160+ industries covering more than 1 million websites daily from the Hitwise sample.

"I am very excited about joining Hitwise and have been an advocate of the business since its inception," said Long. "I look forward to digging into the vast data Hitwise offers and growing the business within the Asia Pacific region." Long will also post insights to the Hitwise Intelligence-Analyst Weblogs available at: http://weblogs.hitwise.com.

For more information please email press.au@hitwise.com or contact Rheika Tompkins on 03 8530 2400.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.