NEW YORK, NY - September 25, 2008 - MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to Hitwise. The market share of U.S. visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year.

Among the top 10 social networking websites, Facebook ranked second by market share of U.S. visits with 20.56 percent, followed by myYearbook, which received 1.65 percent. MyYearbook experienced the largest gain in market share in August 2008 among the top five visited websites, increasing 256 percent compared to August 2007. Tagged and Facebook followed, increasing 147 and 50 percent, respectively.

Top Paid and Organic Traffic to Social Networking

In August 2008, the top search term driving paid clicks to Social Networking websites was 'classmates.com' with .03 percent of all search traffic. The paid clicks from Classmates-related terms in the top 30 accounted for .06 percent of all search traffic. Organic clicks off of the term 'myspace' drove 14.96 percent of all search traffic. Among the top 30 organic terms, organic clicks on MySpace-related terms accounted for 25.96 percent of all search traffic to the category.

MySpace Tops among Average Time Spent

In August 2008, the average time spent among all social networking websites was 19 minutes and 56 seconds, representing an increase of 14 percent compared to August 2007. Among the top five most visited social networking websites, MySpace led with users spending an average of 30 minutes and 32 seconds on the website. Facebook experienced the largest growth in average time spent, increasing 23 percent in August 2008 to 19 minutes and 30 seconds from 15 and 50 seconds in August 2007.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.