Hitwise Announces New Zealand’s Most Popular Websites for 2007

First time recipients of the award include Oxfam New Zealand, Newstalk ZB and Personalised Plates NZ.

Auckland- 16 April, 2008 - Hitwise, the world's leading online competitive intelligence service, is pleased to announce New Zealand's most popular websites for 2007.

The annual Hitwise Online Performance Awards celebrates the #1 ranked websites, across over 100 industries. Results of the Hitwise Online Performance Awards are based on the Internet usage of approximately 460,000 New Zealanders visiting over 43,000 New Zealand websites, with winners receiving the greatest market share of visits throughout 2007 in their online industry.

“This is truly a ‘people’s choice’ award, as ultimately, organisations receiving a Hitwise Online Performance Award have been determined by New Zealand Internet users throughout 2007.” says Michael Walmsley, General Manager Hitwise Asia Pacific.

Hitwise congratulates the 2007 winners, which include major online and offline brands such as Dick Smith Electronics NZ, Seek NZ and The New Zealand Herald.

First time recipients of the award include Oxfam New Zealand, Newstalk ZB and Personalised Plates NZ.

For more information on the awards and a complete list of 2007 winners visit www.hitwise.co.nz/other/awards-2008.php

About Hitwise:

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.