Hitwise UK Announces Top Websites and Brands in 2007

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Hitwise UK Online Performance Awards Winners

London, 14 April 2008 - Hitwise, the leader in online competitive intelligence, today announced the most popular websites from more than 50 industries in the UK during 2007.

The Hitwise UK Annual Online Performance Awards recognise outstanding online business achievement and acknowledge the most successful websites as categorised in Hitwise’s key industries, defined by the percentage of user visits a UK website received between January and December 2007. Also included are the most searched-for brands, based on volume of searches.

As Hitwise reports on the anonymous online usage and search behaviour of more than 8.43 million UK Internet users – the largest online sample of its kind - this unique awards programme recognises excellence in online performance through public popularity.

"Website visits and searches provide an excellent measure of a website’s success and brand popularity. Each of our award winners have been recognised by UK consumers as leaders in their category," commented Daniel King, General Manager for Hitwise UK. "This is truly a people’s choice award, as UK Internet users have determined Hitwise UK’s annual top websites and online brands."

Hitwise would like to congratulate these businesses on being the most popular websites in their respective categories for 2007.

For a complete list of top 10 winners, please visit the Hitwise United Kingdom Awards Winners page.

No. 1 Online Performance Award Winners 2007

During 2007, the following websites ranked #1 by visits among all United Kingdom websites in their respective categories.

Automotive - Classifieds	www.autotrader.co.uk
Automotive - Dealerships	www.carcraft.co.uk
Automotive - Manufacturers	www.bmw.co.uk
Aviation - Commercial Airlines	www.easyjet.com
Business and Finance - Banks and Financial Institutions	www.lloydstsb.com
Business and Finance - Business Directories	maps.google.co.uk
Business and Finance - Business Information	www.moneysavingexpert.com
Business and Finance - Employment and Training	www.jobcentreplus.gov.uk
Business and Finance - Insurance	www.moneysupermarket.com
Business and Finance - Property	www.rightmove.co.uk
Business and Finance - Stocks and Shares	uk.finance.yahoo.com
Business and Finance - Telecommunications	www.bt.com
Business and Finance - Utilities	www.uswitch.com
Community - Humanitarian	www.raceforlifesponsorme.org
Computers and Internet - Electronics	www.sony.co.uk
Computers and Internet - Hardware	www.euro.dell.com
Computers and Internet - Social Networking and Forums	www.bebo.com
Entertainment - Arts	www.tate.org.uk
Entertainment - Movies	www.odeon.co.uk
Entertainment - Photography	www.pixmania.co.uk
Food and Beverage - Lifestyle and Reference	www.bbc.co.uk/food
Food and Beverage - Restaurants and Catering	www.beerintheevening.com
Government - Central	www.metoffice.gov.uk
Health and Medical - Health Insurance	www.norwichunion.com
Lifestyle - Beauty	www.avon.uk.com
Lifestyle - Dating	www.gaydar.co.uk
Lifestyle - Family	www.genesreunited.co.uk
Lifestyle - Weddings	www.hitched.co.uk
Lifestyle - Womens Sites	www.handbag.com
Music - Companies	www.sonybmg.co.uk
News and Media - Print	www.telegraph.co.uk
Shopping and Classifieds - Apparel and Accessories	www.next.co.uk
Shopping and Classifieds - Appliances and Electronics	www.currys.co.uk
Shopping and Classifieds - Automotive	www.ebaymotors.co.uk
Shopping and Classifieds - Books	www.whsmith.co.uk
Shopping and Classifieds - Computers	www.euro.dell.com
Shopping and Classifieds - Department Stores	www.amazon.co.uk
Shopping and Classifieds - Flowers and Gifts	www.iwantoneofthose.com
Shopping and Classifieds - Grocery and Alcohol	www.tesco.com/grocery
Shopping and Classifieds - Health and Beauty	www.boots.com
Shopping and Classifieds - House and Garden	www.diy.com
Shopping and Classifieds - Intimate Apparel and Accessories	www.annsummers.co.uk
Shopping and Classifieds - Music	play.com
Shopping and Classifieds - Rewards and Directories	www.kelkoo.co.uk
Shopping and Classifieds - Sport and Fitness	www.halfords.com
Shopping and Classifieds - Ticketing	www.ticketmaster.co.uk
Shopping and Classifieds - Toys and Hobbies	www.toysrus.co.uk
Shopping and Classifieds - Video and Games	play.com
Sports - Football	www.liverpoolfc.tv
Travel - Agencies	www.expedia.co.uk
Travel - Cruises	www.pocruises.com
Travel - Destinations and Accommodation	www.laterooms.co.uk
Travel - Maps	www.multimap.com
Travel - Transport	www.easyjet.com

Most Searched-For Brands 2007

Rank	Search Term
1	ebay
2	bebo
3	youtube
4	facebook
5	myspace
6	argos
7	amazon
8	you tube
9	bbc
10	tesco

About Hitwise:

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up-to-date-analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

For media enquiries, please contact: jannie.cahill@hitwise.com